Why is a credible web reputation important for small business?

Having a new business may be exciting and overwhelming at the same time. You have so much to do in so little time, that you may think in spending some money on advertising or marketing techniques that may work for you rather than those in which you'll be just throwing money away.

You may as well think that a website is not needed, if you use basic social media : Facebook, Twitter, or that using local listings ,such as Yellow Pages, or local newspapers will be enough but what many business owners still don't know is that the most potential costumers look for businesses online before they even hit the streets in the hunt for any services they may be looking for.

With the current economy it is essential to be found online, and just having a website or social media is not enough you also need to market your website in a way that lets costumers find your business first.

According to a study by the Kelsey Group, 97% of consumers use the Internet to search for products and services within their local area. Which tools do they typically use? 90 percent use general search engines; 42 percent use comparison shopping web sites; 48 percent use online yellow pages services; and 24 percent use vertical search engines.

With all this in mind, businesses need a strategic approach so they can be found online on different paths, including directories, niche blogs and social networking sites. A diverse online presence can make a big difference to your marketing strategies to be successful.

SEO for small businesses is a very powerful tool that will provide you with a better reputation as much as online as offline. People will be talking about you and your business and guess what, this can only be positive if you work it properly.

Pay-per-Click or PPC advertising, also known as paid search, helps you target your advertising messages to local audience as they search for products and services like yours. PPC can be very helpful if you are seeking to drive immediate and targeted traffic for your web as long as you're willing to pay for each click.

SEO may take a little longer to get your site listed on page one of the Google results, but you will continue to get high rankings long after your SEO efforts are done.

Here's one of our client's listings, as you can see No. 1 google page in 4th place !

And this is why we offer full packages for our costumers, making sure that all areas are covered. While dedicating time and money on your site is important, also is building your online reputation with a working team that understands your taylor-made needs.

So if you guys have any questions or are looking to get a quote, let us know!