1. Know your User:
The first thing you need to know is, Who is your audience? Each audience consumes information in a different way.
2. Have a Plan:
The content must be planned. You must have a clear and numeric goal - Never exclusively SEO-, a specific audience and a load full of ideas and desire to try them all.
3. Use your Blog:
Your blog is not just a great tool to create content that lures Google to your website on it's own, creating posts with great ranking, but it also allows you to: