SEO, stands for Search Engine Optimization, which really means applying the proper techniques so search engines can find you whenever someone is looking for a product or services of you niche in your area, town, city, state or even country.
Yeah but, how is SEO Done?
There's two kinds of SEO* , and these are the following:
On site SEO:
Focuses exclusively on the website, by:
• Creating right clean content
• Reviewing of all images and text
• URL formats
• Meta descriptions and tags
• Loading time optimization, etc...
Off site SEO:
Is in charge of all external relationships of the website, and there are multiple factors that can influence a web site's positioning, such as back links that directing to your page, or competitors, Off-site SEO is based on evaluation and optimization of these factors.
One of the most important factors of the Off-site SEO is link building, generating links that would point to your web in external websites, which will make Google give your page more relevance.
Other aspects can include competition's monitoring, or even filing complaints to search engines when they are developing unethical behaviors.
With many search engines , we have to be very careful when we do Off-site SEO, because now one negative backlink on your profile can be negative for your website too.
*(Not to be Mistaken with SEO Practices: Black, White and Gray hats is something else. Please click here.)