First Let's Define PPC
Pay per Click is a way for online advertising that simply means the purchase of sponsored links on the pages of the search engines that display results.
Many people think that this is a short-cut measure used before a sustained SEO campaign can take effect. However, if it is used effectively and systematically, Pay per Click can be used for a long period of time and along with all kinds of online marketing campaigns.
Search Engine Optimization together with Pay per Click advertising equals Search Engine Marketing (SEM) or known more commonly as Internet Marketing.
And now....The Importance of Pay per Click Advertising
In any form of advertising, speed is of the essence and all Pay per Click (PPC) advertising campaigns can be launched quickly, just by defining your budget, setting your keywords and off you go (This is also done by the PPC companies like ours). With the right set-up, you will see the benefits immediately.
- Targeted traffic is lured to your site based on the keywords you or your PPC company has selected for your marketing campaign. As such, we know that browsers clicking through to the site are looking for the type of goods and services you are offering.
- Pay per Click allows the tracking of results and a user will get a detailed statistic analysis regarding the cost-per-conversion. Cost effective if carefully managed.