One of the main advantages of having your business online is the opportunity to reach a global audience, eliminating many of the restrictions and costs of that physical presence may have. Nonetheless, I've realized while working websites and SMM that there is still a lack of vision of opportunity to target international markets.
The thing is that by having an online presence opens you many doors, not only getting known out there, but also to sell your products and services to a wider audience than a small to medium sized business usually expect to deliver to.
It means more money and savings as for time as well as for costs, since you do not need to have a location in a foreign country, just by offering your services to them all you are already saving loads of money on renting new locations, staffing, bills, etc...
It also helps you locally for those who need the services, it is much easier to find you online and then drive down to your location, it is proven that most prospects before turning into clients do look for business options online, reviews and comments about other people who have previously tried the services.
So it's not only being "online" anymore, is also about having a good reputation and good positioning, positive comments and having people actually talk about you!
So at this point I still don't understand why the international component is overlooked, even for those who are focused on geo-targeting, when is such an important factor as to growing business income means.
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