While going over some marketing surveys lately, I actually realized the true importance given to social networks nowadays, so i decided to put this little post together for you guys, please enjoy.
Observing Anderson Analytics, we've discovered that after surveying members of Facebook, that at this moment use social networks consider this a very effective and efficient way to obtain opinions of the decision makers nowadays.
Just like these reports show, 66% of the individuals surveyed have admitted that they have a lot to do in the decision making of their companies or businesses. These members are also more active in LinkedIn, and are the best source of qualified opinions, becoming great influence in different groups.
The thing is most people rather use a product that has been recommended by either someone they know or a public/famous figure.
Everything is changing. These social networks represent a great opportunity for market researchers, making communication possible among that audience that is hard to reach with printed media. So companies understand and respond to costumer's needs, their behavior and preferences in a more direct way.
No we as ourselves this question... Are social networks the future for market researchers? I guess so.